Hey {{first_name}} ,
As we move into 2026, we wanted to pause and explain how we’re thinking about the year ahead and what Digia Dispatch will focus on, week after week.
Over the past few years, one pattern has shown up again and again.
Most mobile apps don’t fail because teams don’t work hard, they fail because growth is treated as a collection of disconnected efforts - onboarding here, engagement there, experiments somewhere else - without a clear sequence or system tying it all together.
So this year, we’re doing something simpler and more deliberate.
In 2026, Digia Dispatch will focus entirely on how mobile apps actually grow, not as isolated tactics but as a system.
Each month, we’ll take one growth stream and slow it down and we’ll break it into its key parts - the way teams actually encounter it inside a real app and we will publish each week a issue of Dispatch.
Where growth really starts
We’ll begin with first use and early habits, because no amount of optimization matters if users never reach value.
That means spending time on:
Onboarding & Activation
How users reach their first moment of value - and where most apps quietly lose them.
User Engagement and Retention
What turns early usage into a habit, rather than a one-time interaction.
Understanding what’s actually happening
Once users are active, growth depends on seeing reality clearly.
We’ll focus on:
Analytics & Measurement
How teams decide what to improve, how bad data creates false confidence, and how to tell signal from noise.
Moving faster without breaking things
As apps evolve more frequently, speed becomes a risk as much as an advantage.
We’ll spend time on:
Testing, Quality, Stability & Reliability
How teams catch problems early and avoid breaking user trust.
Experimentation & Release Velocity
How changes are tested and shipped without long delays or risky releases.
Performance & Perceived Speed
Why some apps feel smooth and responsive while others feel slow, even when the numbers look similar.
Making growth sustainable
Once the fundamentals are in place, we’ll look at how growth compounds instead of resetting.
That includes:
Personalization & Segmentation
How apps adapt to different users without becoming unpredictable.
Monetization & Conversion Systems
How apps make money in ways that feel fair and long-term.
Product-led Growth
When growth naturally comes from users sharing the product - and when it doesn’t. This will cover Referral, Virality, Network Effect, Mod of mass, etc.
Supporting growth at scale
Finally, we’ll step back and look at the systems that quietly support (or limit) growth as apps mature.
We’ll cover:
Design Systems
How design stays consistent as products evolve.
AI in Production
Where AI helps real products, and where it introduces new risks.
Security & Trust
How security decisions affect user trust, data safety, and what teams can safely ship as apps grow.Mobile Architecture for Scale
How technical decisions made early shape what’s possible later.
This isn’t a content sprint or a short-term theme.
It’s a year-long commitment to understanding how mobile apps grow - slowly, structurally, and in the real world.
We’re looking forward to exploring it with you.
Team Digia