Jul 7, 2026
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3 min read
Why a 2008 cafeteria experiment still explains where most in-app popups go wrong.
Jun 30, 2026
2 min read
Why unpredictable rewards build stronger habits than guaranteed ones, and when to use each mechanic.
Jun 23, 2026
7 min read
How streaks, variable rewards, and progress bars turn one-time downloads into daily habits and why most apps get the psychology wrong.
Jun 16, 2026
5 min read
CEP-owned rendering is why your in-app experiences lag, look off-brand, and break during migrations.
Jun 9, 2026
Five variables. One sequence. The experimentation framework your bottom sheets have never had.
Jun 2, 2026
6 min read
No pop-ups, No pressure. Just a system engineered to increase every purchase.
