Sep 29, 2026
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2 min read
WebEngage keeps deciding who sees a campaign. A small plugin changes what happens the moment after that decision.
Sep 22, 2026
3 min read
Our State of In-App Engagement in India 2026 report puts the market, device, regulatory, and payment data in one place. This is the short version.
Sep 15, 2026
The placement did the work, not the copy, which is usually how it goes inside a regulated fintech app.
Sep 8, 2026
36.6% click-through, 299 completed advance bookings, and no app release in the whole 30 days.
Sep 1, 2026
Four defaults inherited from a US buyer, and the point in an Indian growth curve where each one starts hurting.
Aug 18, 2026
Why the integration stalls in week three, and the wiring pattern that prevents it.
